The platform is rolling out a new feature that enables them to lessen the amount of artificial intelligence-produced content appearing in their feeds. This initiative comes as the platform announced that it currently hosts over 1 bn AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a global rollout. This shift aligns with a rise in AI content, fueled by emerging content generation software.
AI Content on Other Platforms
It has been noted that nearly 10% of the fastest-growing video streams on a popular video site primarily display AI-generated videos. A considerable share of this material is considered “AI slop”, a label for substandard, bulk-generated content that is typically illogical or bizarre.
Our research shows that a lot of users appreciate content made with AI tools, from computer-generated images to science explainers, and we want to offer the community the power to see more or less of that, according to their own likes,” commented a company executive.
Scale of AI Content
The platform disclosed that there are presently 1.3 billion videos on its app identified as artificially created. Overall, more than 100 mn videos are submitted to the app daily, making clips made by AI a relatively small portion of its complete catalog.
Customizing Your Feed
Viewers will be capable of reduce or increase the amount of artificial media they watch by opening the content preference setting in the app and selecting “AI-generated content”. Additional categories that are already be controlled under the filter include news, style, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s rules mandate creators to identify lifelike AI-made content, and it bans harmful AI impersonations of celebrities or crisis events. Any authentic-looking artificial content that is unmarked can be removed under its community policies.
Furthermore, the platform will henceforth apply an artificially created watermark to content made using its proprietary AI systems, or identified by an industry-wide initiative for spotting artificial media. This action is aimed to help prevent users from attempting to evade the labeling process.
AI Literacy Programs
TikTok is furthermore establishing a two million dollar AI literacy fund for experts and groups to create informative material about responsible artificial intelligence. This initiative will assist charitable organizations dedicated to educating coding and technology.
Platform Protection
The video-sharing app has justified its moderation strategy, amid debate over proposals to cut jobs for a large number of review team members in the UK. TikTok is expected to reduce hundreds of positions in its trust and safety department in its British office, with worker representatives and online safety experts raising concerns that humans are being replaced by machine-led review.
A company official clarified that people-led review would still have a role, but artificial intelligence can protect employees by eliminating the most graphic content ahead of it is viewed by humans. The company announced a notable drop in shocking and graphic content reviewed by human moderators over the previous year due to the use of its machine learning processes.
We believe it is crucial to balance humans and technology to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is where a lot of the machine support is proving valuable operate efficiently.”
